Client : Sony AXN
Editor : Gil Dylan
Writer : Gil Dylan
About: I produced and edited the Sony AXN Movie Image Promo, one of the network’s monthly movie combo campaigns designed to highlight upcoming titles while reinforcing AXN’s playful, cinematic tone. These monthly themes provided an opportunity to experiment creatively — playing around with concepts, pacing, and infusing humour into genre-driven storytelling.
What I Did: Developed the creative concept and structure, blending iconic film moments with witty editorial juxtapositions and fast, rhythmic pacing. Focused on maintaining AXN’s high-energy identity while delivering a fresh, entertaining twist each month.
Impact: Delivered a memorable, versatile on-air promo that kept AXN’s brand feeling dynamic and engaging, showcasing how humour and creativity can elevate traditional movie promotion.
