Client: We Are Plus / Guthy Renker / JLO Beauty
Editor: Gil Dylan
About: I edited ‘Instant Results’, one of many vertical video campaigns produced for JLo Beauty, designed to highlight the brand’s results-driven skincare philosophy. The campaign focused on authenticity, relatability, and visual impact — showcasing the immediate benefits of the products through testimonial and lifestyle storytelling.
What I Did: Crafted a concise, performance-led edit optimised for TikTok, Instagram, and YouTube shorts. Focused on strong visual hooks, clear messaging, and pacing tailored for audience retention and conversion across paid social placements.
Impact: Delivered a high-performing short-form asset that reinforced JLo Beauty’s credibility and helped drive engagement and purchase intent within one of the most successful beauty brand launches in recent years.
