Client - Gamercove
Editor - Gil Dylan
About: I produced and edited this feature with bestselling author and behavioral designer Nir Eyal, breaking down The Hooked Model — his influential framework for understanding user habits and engagement. This was one in a series of Nir Eyal interviews created for GamerCove to align gaming psychology with digital behavior and design insight.
What I Did: Shaped a clear, fast-paced edit that distilled Nir’s concepts into an engaging short-form format. Structured around early hooks and narrative clarity, the video was produced in both horizontal and vertical versions for YouTube, TikTok, and social channels, optimised for retention and shareability.
Impact: Delivered a high-performing, insight-driven piece that helped elevate GamerCove’s authority in gaming and behavioral storytelling, driving strong viewer engagement and extending audience reach
