FULLERS - Head Brewmaster - John Keeling
Client - Liquid Aseets
Director & Editor - Gil Dylan
About: I produced and directed this branded documentary-style interview with Fuller’s Head Brewmaster, John Keeling, filmed in Hong Kong during his promotional tour. The piece captures Keeling’s reflections on craftsmanship, tradition, and flavor while debunking the myth of “warm English beer.”
What I Did: Shot and edited the film in a warm, conversational tone, blending candid interview moments with atmospheric b-roll to highlight both the character of the brewmaster and the legacy of the Fuller’s brand. Focused on authenticity, tone, and pacing to bring out the human side of a heritage company expanding its reach internationally.
Impact: Delivered a character-led brand film that connected audiences in Asia to Fuller’s story of craftsmanship and pride, combining documentary storytelling with brand communication to strengthen its global image.
