Client: We Are Plus / Guthy Renker / JLO Beauty
Editor: Gil Dylan
Editor: Gil Dylan
About: Edited the Founders Film for the global launch of JLo Beauty, crafting a story-driven campaign designed to connect emotionally and convert. Delivered in both horizontal and vertical formats, the edit used strong early hooks, platform-optimised pacing, and a clear call to action that drove engagement and purchase intent across YouTube, Instagram, and paid social — helping make JLo Beauty one of the most successful skincare launches in history.
