Client - Gamercove
Editor - Gil Dylan
About: I edited this social-first interview feature with bestselling author and behavioral designer Nir Eyal, discussing why people check their phones up to 150 times a day. The video was part of a brand awareness initiative to elevate GamerCove’s credibility by featuring an esteemed and influential thought leader.
What I Did: Shaped the narrative around Nir’s most impactful insights, building a hook-driven structure that captured attention within seconds. Delivered in both horizontal and vertical formats, optimised for YouTube and TikTok to drive engagement and watch time. The tone balanced intellectual authority with accessible storytelling.
Impact: Helped raise GamerCove’s profile as a smart, conversation-led gaming channel — delivering a strong ROI in reach, engagement, and audience retention through insight-led content.
