Cindy Crawford - Meaningful Beauty Paid Social Campaign
Cindy Crawford Meaningful Beauty Paid Social Campaigns
Client: Guthy Renker
Editor: Gil Dylan
About: I worked directly with Cindy Crawford and the Guthy-Renker team on a series of paid social campaigns for Meaningful Beauty, created to launch Cindy’s new haircare line following the enormous success of her skincare brand. The goal was to extend the brand’s legacy of ageless beauty into a new category with content that felt authentic, aspirational, and performance-driven.
What I Did: Edited a suite of short-form vertical and horizontal videos for TikTok, Instagram, and YouTube, optimised for scroll-stopping hooks, clear messaging, and conversion. Balanced premium production values with relatable storytelling through testimonial-driven edits and Cindy’s on-camera presence.
What I Did: Edited a suite of short-form vertical and horizontal videos for TikTok, Instagram, and YouTube, optimised for scroll-stopping hooks, clear messaging, and conversion. Balanced premium production values with relatable storytelling through testimonial-driven edits and Cindy’s on-camera presence.
Impact: Delivered a high-performing social campaign that drove strong engagement and conversion across platforms, helping position Meaningful Beauty Hair as a natural extension of Cindy’s trusted skincare brand.
